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What is the keyword density?
  •  14/01/2023
  •  Uyen Ngo
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What is the keyword density?

Conducting SEO should be done for each website because it helps to improve rankings and reach customers better. In addition, Identifying keywords is the first thing to do in SEO, and keyword density distribution is the basic requirement in an article.

Therefore, calculating and determining how much keyword density is good for SEO is necessary and important. Understanding it helps content writers can confidently apply to standard articles.

What is keyword density?

Keyword density refers to the number of times a keyword appears on a given web page or in a piece of content as a ratio of total words. This is sometimes referred to as keyword frequency or how often a particular keyword appears on a web page.

Instructions on how to calculate keyword density

Keyword density

Calculating keyword density in each content page is extremely important because It directly affects website SEO. To figure out the keyword density for a particular piece of content, we must consider the following factors:

  • Identify the exact main keyword used.
  • Count the total number of words present on a page.
  • Divide the number of times the keyword appears by the total number of words.
  • Finally, multiply the result of the division by 100.

Proceed with a few simple steps; we can calculate the detailed, specific and accurate keyword density. However, the manual calculation takes more time if there is much content. Therefore, we can consider using some free keyword density tools such as:

  • Yoast SEO
  • Rank math

How much keyword density is suitable for web SEO?

In fact, there is no specific number on what is the ideal keyword density ratio. The number of keywords is not really so important and valuable as we put them in a suitable and natural position. In addition, the basic and essential rule when placing keywords in an article should:

  • Most importantly, place keywords in the title tag and the closest position in the article content, and distribute it evenly throughout the article.
  • Less critical: keywords in the Headings tag like H1, H2,… and URL, Meta description, or Alt image.

The main keyword should be placed at least once in the article’s title, meta description, URL, title, etc. Also appears a few more times in the body of the article. Besides, the arrangement of keywords that appear naturally and evenly throughout the article helps us to have quality, standard content and effectively support SEO Websites. According to experts, the ideal density for keywords in each article should be within 1.5%.

Prioritise large and long search volume keywords

If the use of keywords with a large number of searches helps support the website to improve its page ranking, long-tail keywords will support better conversions. Google always appreciates and gives a higher score on the relevance of highly searched terms instead of focusing on the density of keywords appearing on a particular page or article.

Along with using the target keyword, we can also expand it so that the word is longer, such as Main Keyword + Place (design website + in new york). This helps bring more traffic to your website.

Tips: Taking advantage of keyword research and analysis with useful support tools like Keyword Tool is a quick way to help us find keywords with high traffic volume. In addition, this tool also has many extensions, such as providing us with keyword suggestions, long-tail keywords that have the ability to convert.

Don’t focus too much on repeating keywords.

Although Google’s algorithm loves keywords, it also doesn’t like too many keywords that are repeated indiscriminately. Therefore, the keyword appearing many times will reduce the quality of the article and will be highly likely to be dropped in SEO rankings.

Even a website can be ranked better when the keyword only appears 1-2 times per article or page. SEOers usually optimize keyword density for each article in the range of 1%, which seems to be safer. Besides, Yoast SEO is one of the most popular WordPress plugins that also applies a keyword density of 0.5 – 2.5%.

Move towards prioritising search intent more.

Instead of focusing too much on keyword density, prioritising search intent will be more valuable and meaningful. Investing time in creating content that is easy to understand and provides useful information is more important than we focus too much on SEO tips because for readers to return to our website, useful content is the key. Therefore, when building content, you should consider yourself a reader with objective perspectives to bring a beneficial and user-oriented website.

Naturally writing is always more important than trying to stuff keywords. Therefore, focus on understanding user search intent to develop quality content, not simply stuffing keywords in unique positions to increase SEO.

Titles with good clicks are more valuable than keyword optimisation

Google considers many factors and many aspects, not just keyword matching. The measurement of user interaction with the website is done to see if the content we provide matches what the user is looking for.

Accordingly, with the title tag and meta description containing the keywords that are being searched by many users, it is likely to increase the rate of them clicking to find out more information. So remember that it’s not a good idea to create a title tag that isn’t relevant to the article content. Because if you do, the rate of users leaving the page is faster. Obviously, a search engine as popular as Google wouldn’t like that at all.

Long-term website development

In case a user spends a lot of time reading your content, it means that Google will rank your website at a higher level and will prioritise your website when this user searches for topics on your website. That is if you build reputable, high-quality articles and users spend a lot of time reading, other articles on your website will also be ranked higher by Google when this person searches.

It can be seen that creating dense, precious content that solves a user’s problem is just as crucial as keyword density. It can be said that if keyword density helps you attract users, the topics and content on the website will help you retain readers, which is the development of the website in the long term.

Keyword density tips for website SEO

The keyword density for website SEO cannot be ignored in the content development process. However, if you want to build and improve your website’s ranking on a highly competitive search engine, you should pay attention to the following notes. Specifically, it is:

  • Keyword density is necessary but does not overuse keywords.
  • Ensure the finished article has full keyword distribution, proper density and naturalness.
  • Use bold and italic text to make keywords stand out.
  • Using keywords should not be repeated; there should be variety and substitution.
  • Consider using a plugin SEO tool to get a good keyword density check done.

Arranging the keyword density to be reasonable is vital in website SEO. Owning a quality website with SEO standards and having high rankings on search engines helps to expand the market, be more known, and reach more potential customers. Since then, better business performance and sustainable development have brought many benefits to the company. Hope the above article of BITI Hightech has provided you with the knowledge you are looking for.